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Applelust is looking to add writers to its staff. If you are interested or want to be part of the Applelust community, drop us a line with your resume or vita. We are always on the look out for good, very smart, and reliable people to join the staff. If you think you have what it takes, let us know.

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Editorials @ Applelust
Quest for an iMac
© 2-21-02 Nancy Reed

It wasn’t long after January 7th that I decided that my next computer would be a flat panel iMac with a SuperDrive. By the end of January, the funds had been allocated for the purchase. I figured I’d order from Apple’s website in hopes of saving sales tax plus an educational discount I can get since I’m a student. There was only one thing standing in my way: I wanted to see one in person before I committed.

Mainly I wanted to be sure that the monitor would be big enough for my graphic design work. I also just wanted to touch the thing and see if adjusting the monitor really was that easy. So I set out on my quest to see a new iMac in person.

Now, I live in a pretty big city (over a million citizens), and the iMac had been shipping for about a week. A big national retailer should at least have one on display by now. At least this was my logic. So that Saturday, my husband and I headed to the local CompUSA to check it out.

We headed straight for the Mac corner of the store. No iMac. We decided to wait around and ask a salesperson when one would be put out on display. I drooled over a Power Mac with 22 inch Cinema Display playing a Shrek DVD. No salesperson in sight. I pulled myself away from the Cinema Display to look at the 15 inch flat panel display. I tried to convince myself that it was exactly like the screen on the new iMac. It wasn’t working.

After about ten minutes of hanging out, we managed to attract the attention of a salesperson. We asked if they had any new iMacs.

“Oh yeah, we got in eight of them. They’re selling like crazy. In fact, that one (points to a box near the back of the corner) is the last one .”

Maybe we had somehow missed the display model. We asked if there was one.

“No, we don’t have one out on display... just that one in the box.”
We asked if we could look at that one then.

“Sorry, man, but we can’t take it out of the box. But you can take it home today.”

A new iMac was within a 10 foot radius of me, and I couldn’t look at it. Posted not far from where the box sat there was an article from the local paper extolling CompUSA’s partnership with Apple and how their local Apple marketing guy was working hard to have Macs out on display. Oh, the irony.

As tempting as it was to just take the iMac home, I remained steadfast in my quest. We asked when CompUSA would have one up on display.

“Oh, probably not for another month and a half, man.”

That marketing guy should be fired.

Frustrated, we headed home. I looked up local Mac resellers in the phone book and called around. One said that they were expecting some iMacs as soon as Tuesday. Given their operating hours and my schedule, that translated into next weekend. I didn’t want to wait that long, but since the closest Apple Store is five hours away, I didn’t have a choice.

Throughout that week, I kept checking the campus computer store at school. No iMac. A friend of mine said she had been to a store called Fry’s in a nearby city and that they carried Apple. Hmmm.

Saturday, I called the local Mac reseller. Still no iMac. I called CompUSA again just in case they had changed their mind about putting one on display. Still no display model, and they were sold out. I decided to call Fry’s. I asked if they had the new iMac on display.

“Yes, we just got ten of them in this morning.”

Still skeptical, I asked very deliberately if they had one out on display.

“Yes, we have one out on display.”

I thanked the salesperson, told my husband the shocking news, and two minutes later we were in the car driving the 70-odd miles to Fry’s. By this point, I was obsessed.

I had never been to a Fry’s. The place was HUGE. I wondered how long it would take to find the Mac section, but as soon as we walked in, I spotted this large wooden arch above some of the aisles. The arch had the Apple logo on it. It was like a beacon. We went straight for it.

Sure enough, there it was. The new iMac, in all its RDF-emitting glory.

Someone was standing in front of it, checking it out.

I had waited all this time, driven all this way, and now I had to wait my turn? The agony. The applelust. I started twitching, much to the amusement of my husband. Somehow, I was able to refrain from body-checking the guy in front of the iMac. He finally moved, and I got to play next.

I looked at the monitor. Looked big enough. I moved it. It really did adjust that easily. It did appear to float in midair. I opened up iTunes and played “Love Shack.” Speakers sounded impressive for their small size. I made the monitor dance up and down to the music like the commercial. I was grinning like the Cheshire Cat.

My husband is a real trooper.

After a few minutes, I returned to reality enough to notice that there was a small crowd developing. I painfully pulled away from the iMac to let someone else have a turn. My husband and I stood a few feet away, still looking at the iMac. The debate had begun.

Now what? Just go home? It didn’t seem right to go away empty-handed after driving all that way. But it would cost more to buy it there. But if we ordered from Apple, it would take three to five weeks to get it in. Here we could take one home today. We whipped out the calculator. We looked at the iMac again. We talked about it some more. Looked back at the iMac. Talked about the drive home. Looked back at the iMac.

We told the salesperson we’d take it.

Of the ten iMacs Fry’s had gotten in that morning, they had already sold seven by 6:15 PM. Ours was number eight. That left the display and one more in a box. They were allowed to sell the display if someone asked.
We put my new baby in the car and drove home. We decided to stop by my parents’ house to show it off. We unpacked it, fired it up, and proceeded to show my parents how cool the iTunes visualizer was.

That’s when I noticed the dead pixel.

One unchanging red dot just right of the center of the monitor. We tried playing a DVD -- maybe it had just been a fluke in iTunes. Nope, still there. My heart sank.

Apple says that a small number of dead pixels is acceptable in order to keep the cost of flat panels down. But I am a designer and I knew it would bug me to no end, this little red dot in the right center of my screen. If only it had been in a corner....

The next morning, we were driving back up to Fry’s, hoping they would be more generous than Apple and still had at least one iMac in stock. We lucked out. They only had the display model left, but they were willing to exchange it for our slightly flawed one.

The salesman said they’d keep the flawed one on display until they could send it off for repair, although he wouldn’t be surprised if someone was willing to buy it even with the dead pixel. If I were only checking e-mail, surfing the Internet, and the like I probably wouldn’t mind it either. But I’m going to be doing design work. The salesman agreed with me, and thanked us for bringing it back so quickly.

So I ended up taking home the very first flat panel iMac I saw in person. I playfully accused it of sabotaging the other iMac so I’d have to come back and take it home instead. While we were waiting for the Software Reinstall to finish running (to get all of Fry’s information off of it), a song snippet starting running through my head: “whatever Lola wants, Lola gets.” I thought it odd, but I just shrugged it off.

It happened again the next day as I was walking past the iMac. “Whatever Lola wants, Lola gets.” This is not a song that normally gets stuck in my head. Coincidence? I think not.

I am the proud owner of a new flat panel iMac. Her name is Lola. Because whatever Lola wants, Lola gets.

- Nancy Reed

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