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Editorials
@ Applelust
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America
Unites. But Will Mac and PC Users?
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© 9-18-01
David Schultz
In light of last week's terrorists attacks,
I have a challenge to the Mac Web and Mac users the
world over end the "Mac-PC wars" rhetoric now.
I have engaged in this rhetoric in the
past. I will temper it in light of recent events.
I challenge all Mac sites to do the same. And if Mac
sites have nothing better to do than promote division
when we need unity on all levels, if in following
this advice it means they have nothing to say, then
so be it. They need to find better things to do.
I am not saying that we should all have
love fests in Redmond and ask forgiveness. No. But
I will tell you this: I will
be the first to light the the candle of any PC user
at any rally for the victims. It simply does
not matter anymore. Yes, we can talk and talk, but
metaphorical talk of "Mac-PC Wars" must
end now. The reality of such terms has been brought
home to us and I mean home to our very shores
in Lower Manhattan. I am making no statements about
the conflict or possible conflict itself; I am not
making any political satmetamt the war or coming war.
I am simply saying that now is a time for responsible
dialogue and unity. Hell, if
we can work with Tehran and Pakistan in getting bin
Laden I can work with a PC user.
We have heard nothing over the last
week other than the tragedy of last week has done
nothing but unite us as a nation. One of the areas
you hear this is in politics. Traditional camps of
Democrats and Republicans are saying they stand together
under the flag and behind the President. A mere week
ago we heard talk of "blood in the water" for Bush
as Democrats were readying for budget spending debates.
Now, they hug one another in tears. They have come
together. Can't we?
Another area I have heard this is in
rhetoric about national identity. "We are a single
nation" we are told. We are no longer divided by racial,
religious, ethnic, and other conventional camps. African
American firefighters helped white victims out of
the disaster. In fact, black, white, brown and yellow
all died in, and are helping out, with the World Trade
Center collapse. People have come together for a larger
purpose. This purpose transcends all dissilimilaries
we may have. It has made them small, which they were
all along anyway. People are unifying. Can't we?
When President Bush stood amidst the
rubble of the WTC on Frida with his bullhorn, and
the "hard hats" cheered in unity "USA! USA!..." I
couldn't help but think, "These are union people,
they probably did not vote for Bush." But you know
what, it did not matter one iota at that point. At
that point they we were Americans. Division
had fallen.
Deep down we all knew that the debate
between Mac and PC types was superficial. I don't
mean all the debate, of course, There are issues we
will all debate, and keep debating, and in healthy
ways I think. But the point I wish to make is simple:
America is united under tragedy, and any divisive
language should be avoided and unused in light of
real suffering. We need unity on a deep level right
now, much deeper than any platform wars can tear down.
Unity means, in this case, a singleness
of purpose, identity, and vision. The United States
now has a unity of purpose
to seek rebuild what has been destroyed, to
care for those with loss, and to seek out those (bin
Laden obviously) who did it and bring them to their
knees. (And make no mistake, that is just what we
will do.)
We have a unity of
identity too, as I just spoke about. We now
see ourselves as a single person, a Nation, not scattered
individuals. When those planes smashed into the WTC
they did not just strike at New York or Washington,
but at us, all of us. We were all hurt, we were all
numbed, we are all injured. Those hijackers smashed
into our optimism, into our hopes, into our dreams,
and I mean all of ours. There was no "them"
just an "us." They smashed into me, and
you. And this has created, or rather, more to the
point, revealed our single identity.
And vision?
Yes, we have a single vision which the President is
trying to communicate, and we are all trying to see.
In language not unlike that of Churchill in WWII,
we are hearing talk of "evil" and "evil-doers." Indeed,
we had a localized enemy at that time, but it was
much a war against ideas (fascism, anti-Semitism,
Nazism) as much as against localized states. Today,
in this "new kind of war" it is just as much against
ideas, loosely "terrorism," though the states are
harder to pinpoint. Well, not that hard actually,
and in fact very easy - Afghanistan, Yemen, and others.
In other words, the similarity of language, even in
light of a dissimilarity of location, betrays a similarity
in vision - to stop evil in its tracks.
So, it doesn't take much to see that
promoting a more unified tone between Mac and PC users
is very little to ask of us. It is very little to
ask of us because the true unity of purpose, identity
and vision which horror has revealed outweighs anything
we dare "fight" for. No one will lose his life, his
son or father, in the Mac-PC "war." The "battles"
between Mac and PC users will never, never, come to
the level of what we are about to see unleashed on
the world. And so it is time to stop the war-like
rhetoric - now.
I was horrified to see an editor at
another Mac site actually use this occasion to take
a stab at Microsoft. It has to do with their decision
to take the WTC towers out of their flight simulators,
and one Mac editor actually had the guts to say this
was a publicity move. What? I don't know why exactly
Microsoft did that (and neither does that editor in
all truth). But I do know that taking this tragedy,
and any of Microsoft's efforts in light of it, as
an excuse to promote division in a petty platform
war when this country needs to come together is nothing
short of irresponsible and entirely uncalled for.
I thank God Bill Gates gave $10 million to help. Is
Microsoft an "evil" empire? Not after 9-11-01. We
have looked at evil face-to-face this week; we have
seen the logical outcome of hate. And the "evil,"
if there is any, that we accuse Microsoft of doing
pales in comparison. And the language of division
promotes hate, and we've seen the power of hate. Love
might move mountains, but hate can topple buildings
and lives (and nations).
Is there a Mac-PC "war"? There shouldn't
be, not after 9-11-01. Loose war-like talk in defending
or celebrating the Mac has no place in this new world,
where finally the true meaning of such war-like terms
has been shown to us in all its horror. These were
not special effects of planes crashing into the WTC;
this event is not a Tom Clancy novel; this event was
not a computer game; it is not (yet) something only
found in a history text. It is at our door, and knocking,
demanding to be let in. More than likely, a spoiled
generation such as ourselves, a generation which has
not seen war and terror on the magnitude that our
fathers and grandfathers did in Pearl Harbor, Normandy,
and Viet Nam, now hopefully understand the true meaning
and connotations such terms imply. And what is implied
reaches so far off the compass of moral standards
that to use such terms about a platform merely shows
a writer's lack of historical awareness, lack of sensitivity
to true suffering and agony, and wayward priorities.
It has to stop now.
Instead of "war" or "fight"
use "debate." Examples could be multiplied
here. But hostile language must stop. It's irresponsible
in ways it wasn't before. It's offensive in ways it
wasn't before. It's now in bad
taste. We are in an explosive (literally and
figuratively) climate right now where even talk of
nuclear weapons is being discussed. we must be careful
that we do npt assimilate it and use for purposes
which issue in absurd discourse.
This needs to be a time of unity and
unifying. Mac web sites can help by toning down the
rhetoric and actually working with others, others
that own PCs (god forbid!!). We can report on the
anti-trust trial, point out how much better the Mac
is, praise OS X as heaven on earth, but we ought not
to do it in such a way that we use language which,
while perhaps meaningful and even humorous a week
ago, has become nothing short of absurd and idiotic
after 9-11-01.
David
Schultz
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